Ghost Voice

Ghost Voice

You have heard of ghost writers, people who are paid to write a book, sometimes using the voice of another writer, but their name never goes on the book as the author.

To ghost write according to Mirriam-Webster –

intransitive verb: to write for and in the name of another

transitive verb: to write (as a speech) for another who is the presumed author

Here is a clearer definition provided by  Freelance Writing .com

“host writers are writers for hire who take money but none of the credit for the work produced. The original writer, or author, is hiring the ghost as a freelance writer to produce copy writer work for a fee. The author takes all the credit for all the original work produced, including all the original writing produced by the ghost writer. The ghost, who is usually paid in advance of completing the job, gets the money as a “work for hire” job and assumes none of the credit for the ghost writing work.”

When I am working for a client it is important to use their voice in everything I do! My voice goal is to have everyone that goes to a clients Facebook page assume that it is the client or the owner of the company posting! It isn’t just a matter of understanding the company or persons audience, but understanding how they relate to their audience! For me to pull this off it important for me to spend time with the person whose voice I am portraying. I have spent time sitting in a cafe, getting to know the aura, the clients and the employees as well as spending time with the owner. I have joined in on knit nights at a clients yarn shop (I can barely knit), getting to know the regulars and watch how the owner, Karen interacts with them. I have participated as a singer and teacher for one of my non-profit clients, gaining a deep understanding of the essence of the non-profit and their interactions with the people they serve. All of this doesn’t mean that you don’t spend time on there website, reading the mission statement and other items related to the client such as goals, all of those can bring insight as well. I strongly feel that in order to be their voice you have to absorb who they and who there business is.

Using their voice and my knowledge their social should be getting a higher reach, more like, comments and shares and one of my favorites is a comment like “thanks (name of account owner) for sharing our event” etc. That is when I know I have their voice.

Are you hiring a marketing person/company? Have they said they do not need to meet you, that just looking at your website and social media gives them all the information they need to know? Maybe you should reconsider this.

Examples of post from various clients and the Facebook Insights on them. Keep in mind these are small businesses and non-profits.

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More than Social Media Marketing

More than Social Media Marketing

Many Streams has added a stream, hence the name. A Many Streams client gets more than just social media marketing when they contract with Many Streams, they get outside of the box thinking that can help improve the business as a whole.

Recently Many Streams began booking musical acts for a client. Since July 1 the Boho Cafe has been open two nights a week with live music! Boho @ Night is raising awareness of the Boho Cafe in general, as well as providing great food and music. Sales during the day are up and the number of people coming in for live music and a bite to eat is steadily rising. Nothing better than sitting down to a meal and listing to live bluegrass, folk and Americana. The first open mic night at the Boho had the highest amount of participants the Open Mic night guy had ever seen for an opening night! Many Streams also books one to two clients a month for a much bigger venue that Boho Cafe has access to, the Junction & Vermont rooms in the Historic Hotel Coolidge. Holding over 150 people these event spaces are the perfect location for bands that get people on the dance floor.

Many Streams promotes the music nights to over 30 Facebook pages, the local Listserves, the DailyUV, local newspapers and a 20 k plus email blast to people who are interested in live music in the Upper Valley. Many Streams also designs posters for the musical acts that don’t have their own, these posters are then resized for use as event cover photos, Facebook and Instagram posts. Many Streams then markets the heck out of the night on social media; designing Facebook events pages, posting info about and videos of the musician(s), posting to the clients Instagram regarding the music and doing Facebook Live from the venue. Many Streams also works closely with the client on the amount of money to spend on Facebook and Instagram ads and Facebook Post Boosts and then designs them.

Since starting this new “stream” Many Streams has received a minimum of 5 messages a week from bands who want to play in one space or the other! We are currently booking into November in the Cafe space! The large space has a band from Maine TCFB a Funk Dance Band and The Shana Stack Band coming up… many others are in the pipeline. A Halloween bash with The Conniption Fits is the planning stages as is a New Years Eve Bash that will be a full package of dinner, dancing, champaign toast and a hotel room with breakfast.

Don’t just hire any social media marketing company, hire one with Many Streams!

How to Keep Your Branding Consistent on Social Media An effective brand consists of a highly interconnected set of business identity attributes.

How to Keep Your Branding Consistent on Social Media An effective brand consists of a highly interconnected set of business identity attributes.
How to Keep Your Branding Consistent on Social Media…
An effective brand consists of a highly interconnected set of business identity attributes. These attributes include things such as your distinct selling points and your core brand values. With the booming growth of digital marketing, consistent brand messages are becoming easier to implement. But most companies are at a loss as how to be more effective at telling your brand’s story in a visual and social media-savvy way.
Full article on

Tag You’re It

Tag You’re It

Tag You’re It


Taglines are like a never changing headline in the sense that they keep the viewer, reader and consumer informed of who the business is behind a product and/or service. One doesn’t need to see the Nike swish, they only have to read “Just Do It” to know that the advertisement whether it be on television or print is for Nike. A well known tagline can often become better known that the company or its products or services. I have heard many taglines lately that I have heard for years but didn’t remember who they were connected to such as “A Mind is A Terrible Thing to Waste” which the the tagline for the United Negro College Fund. Unfortunately that is not the goal when a tagline is created, though that tagline is memorable and in my opinion very thought provoking and emotionally charged. There maybe reasons such as generational, societal or culture that left me not remembering the organization behind that tagline, but that would be an entirely different paper. Taglines are written to connect people to a company intellectually and emotionally for the long haul. So how is this done? What must be considered when coming up with a tagline in order for it to be both of those things and more? Should be tagline be an attention grabber, a play on words or how about a lengthy explanation?

Should a tagline GRAB attention, yes but it doesn’t need to be the first part of an advertisement to grab attention. Often the attention is first grabbed attention is grabbed by a headline or a picture/graphic, the tagline is the attention that is going to follow the campaign and with luck the company for years to come. The tagline needs to be able to stand on its own, well written it will become the line the company is known for! Your tagline will immediately remind people of your companies mission, the promise you are making to the customer and the world about your band as a whole. The tagline “The touch, the feel, the Fabric of Our Lives” by Cotton Inc is a great example if this. This tagline used first used on television advertisements as part of a jingle is now sung in the heads of millions of people when they see it in print or online. In fact many people sing it wrong by adding the word cotton into the tagline. This tagline brings emotions out in people, pride in country, connection with the heart land and remembering the feel of their favorite cotton clothing. It this tagline the main attention grabber for Cotton Inc advertising, no but it is a large part of what connects the people to the brand.

A tagline must be clean and concise so that you do not need a prehead or subhead to explain your tagline, people will not take the time to read all of that and figure out what you’re saying. “…in the effort to be creative some writers forget the rest of the world is not as clever as they are.” In todays fast paced social media world people do not have time, nor will they take the time to decipher what you mean! It is up to you the writer to say all that must be said in a brief but informative in a concise manner. A local catering service, a client of mine has this as there tagline “Serving excellence at every event” this tag line informs people that they serve and serve at events, the service may be the food or how the staff serves the guests, either way they do it with excellence at every event, no explanation needed. This tagline led to my being able to write a very fun little ad for them that garnered a lot of attention. Making the advertisement even funner is the fact that they cater in the area of Dartmouth College which is where Dr Seuss went to college, and the ad is Seuss inspired, think green eggs and ham, also about food.

“We will serve you in the rain, we will serve you on a train, will we serve your group big or small… Coventry Catering will serve with excellence at them all!”

The ad has pictures of Coventry serving in the rain, on a train and to different size groups, the advertisement has also just run as text, no matter how it is run the response it great. By keeping the tagline brief and to the point Coventry doesn’t need to explain what they do and how they do it. This tagline is the feature in the current wedding ad series that is being run on social media (pictures at the end of this paper) and wedding reception bookings are up 50% over pervious years. It this due to the use of social media for the first time? I would like to say sure it is, since they are my social media clients, however I don’t think i can’t take all the credit! They gave me a great tagline to work with.

A tagline needs to work across time and products  “A good tagline transcends campaign strategy.” I take you back to Nike’s “Just Do It” tagline, no matter where it is, with swish or without people know that Nike is involved just by reading that tagline. Nike has been able to use the same tagline across product lines and over many years. The Coventry Catering tagline is also able to do this, whether advertising for wedding receptions, corporate functions or in home events Coventry’s tagline carries across all services. The work has begun to have people connect that tagline to them, so that know matter where they see it, whether the Coventry Catering name is above, below or no where to be seen they will think Coventry Catering.

Know matter the company or organization a tagline needs to be memorable, attention holding, able to stand on its own all while being brief, clear and to the point. No easy task is this tagline writing! In the end however we can safely say that done well a tagline is worth a million words.

Coventry Catering Facebook Video

On A Train in the rain


Me green eyes Rebecca Bailey



In the west brands are used on cattle to identify ownership, using brands ended disputes over who owned which animal since they were for the most part free ranging. The brand also affected auction prices, the buyers would see a specific brand come into the auction ring and know who raised it and thus determine whether or not the animal was from a reputable ranch both in breeding and raising of the animal. Today most people when they thing of branding think of a company and the product they produce or a service they provide. Though the concept is the same, the consumer knows when they see the “brand” whether or not they consider the company reputable and worthy of their money or trust.

Branding today is more that a logo or image, it is a feeling that the consumer gets when they think of a company… the perceived reputation, and the memories that come to mind when they hear of the company and/or there products. Branding is a very strategic method of building awareness and creating customer loyalty, that if done well can lead to the aforementioned feelings, and memories, if done well good feelings and memories. By carefully chosen colors and images the branding of a product can lead to its success. A well branded product will be chosen over the hundreds of other products on the grocery store shelves or chosen over the other hotels on site such as That isn’t enough however, a brand is a story, a story that touches people in away that makes them feel as though their life is going to be improved, their problems solved and their social status raised with the purchase of or staying at etc. a brand when well executed makes the consumer not only feel good themselves but want to share that feeling with others. Lets take a step back from the branding on a single product and look at the branding of a company, a company with a stable of products. Yes, we want all of the feelings and messages and reactions mentioned above… but we want people to have those about the bigger picture. A tricky prospect when we consider what happens if one misstep has an effect on the whole.

Chipotle has been experiencing this ripple in the pond effect for several months and is working hard to recover. A company known for fresh vegetables… a healthy alternative to other “fast food” chains, was taken to its knees when one restaurant at a time began to make hundreds of people sick. How does a company keeps its brand from turning people away after this tragedy?  They do it by standing on their original brand! Chipotle closed stores and did the type of deep cleaning that restaurants rarely get after opening there doors. They searched for the source of the food borne illness and in an unprecedented move they closed the resaturates for four hours during lunch for a company wide training on food safety. Chipotle added to their story, their brand their firm commitment, their position of providing healthy food to their customers. In a day-in-age when everyone is trying to figure out their purpose and wanting their chosen companies to have one as well, Chipotle has done a great job throughout these past few months showing that their purpose hasn’t changed and that they stand proudly on it. Without have solid branding that created a ton of followers who were willing to bring others along, Chipotle wouldn’t be in the position they are in today, they could easily be in the position on Blue Bell ice cream who has closed factories, laid of employees and deeply soiled their name and brand.

Thinking back to the west and branded cattle we can see how people can either get behind a brand or turn against one. We expect companies as well as ranches and individuals to live up to the image they put out to the world and nothing is harder to do than repair the image of someone or thing that didn’t have an upstanding image before their down fall. A brand is not just that image, it is what to stand upon and grow from when things don’t go well, it is the spring board for the company to jump from to become great again in the eyes of the public.

12508970_10208458582370665_2429155234667251386_n Rebecca Bailey

11 Reasons Why Social Media is a Bridge to More Customers

11 Reasons Why Social Media is a Bridge to More Customers

11 Reasons Why Social Media is a Bridge

to More Customers

  1. Branding – Create a recognizable identity for your product or service. This is extremely important for a small business.
  2. Create a buzz – Get the word out about your products and services in a way that promotes online conversation.
  3. Online reputation management – Find out what other people and sites are saying about your name, company, or brand online – and fix any problems, if need be.
  4. Word of mouth – Customers need to trust before purchasing – people trust their friends and loved ones more than anyone else. So, if they hear from someone trustworthy about your product, chances are higher that they’ll buy. Use virtual word of mouth.
  5. Build relationships and become more personal – Use a variety of social media, and you’ll build relationships with customers and potential customers. Trust comes through honesty and sincerity.
  6. Small businesses can compete with the large companies – Level the playing field.
  7. Helps with search engines – Like I mentioned above, social media helps you move up in the search engines because of links. Many social news sites and social networking sites have “do follow” links in their profile pages.
  8. Much cheaper than traditional marketing and advertising – Social media marketing shouldn’t cost a small business nearly as much as traditional advertising. And, if you do it yourself, it might not cost a dime. However, it will cost you time.  Depending how much your time is worth, it might be worthwhile to hire someone to help with the social media marketing. But, all in all, social media marketing is just a fraction of the cost of traditional marketing and advertising.
  9. Your company is more accessible – An accessible company means a more trustworthy company.
  10. Provides another way for potential customers to find you – If you’re not high enough in the search engines for potential customers to find you, they can still find you through social media.  So, even if you’re not on the front page of Google, it doesn’t mean you can’t receive traffic. Social Media has the potential to send you TONS of traffic – when done properly.
  11. Show Your Stuff – Universal Search is pretty new. Google used to only list links on their main page. Now you can list on social media and that will come up in the searches.

Many Streams

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Many Streams is a social media marketing business that is contracted by small businesses and non-profits to empower them with the use of social media marketing.
Many small business owners know that social media is a powerful marketing tool, but they don’t know how to use it correctly and/or don’t time to use social media successfully.
That is where Many Streams comes in! We have the knowledge and the skills to bring your small business to the next level of marketing, social media marketing.