Are you like these small business owners?

Are you like these small business owners?

Are you running a small business, non-stop busy with no more time to add yet another thing to your plate? If your like the small business owners in this article you might want to consider hiring Many Streams to handle your marketing. If you would like more information please fill out the form at the bottom of the page.

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Survey | Small Business Owners Overwhelmed With Digital Marketing Challenges and Options | 2016

Posted in Online MarketingSelling to Small Business

If you run a small business and feel like you can’t keep up with all the new marketing opportunities you are supposed to embrace, don’t feel lonely. Recent research from two digital marketing services used by thousands of small businesses, Infusionsoft and LeadPages, reveals that most small business owners feel overwhelmed by the opportunities and believe they are under-performing in their use of them.


Nine survey answers that reveal small business owners need help in becoming better marketers

It’s not for the lack of tools and platforms that small business owners and managers believe they are missing the mark on marketing. One estimate suggests that from 2014 to 2015, the number of marketing technology companies almost doubled, from 947 to 1,876. Recently, Infusionsoft, a small business marketing management platform and LeadPages, a platform used for digital lead generation and subscription campaigns, sponsored a survey in which more than 1,000 small businesses answered a set of questions that reveal how small business owners feel about their marketing effectiveness and use of digital marketing tools.

Responses to the following nine questions provide insight into how overwhelmed small business owners feel about their marketing. They also suggest there are great opportunities for companies that focus on educating and inspiring small business owners with the skills and confidence they need to reach new customers and build deeper relationships with the customers they already have.

(The full report can be found here: The 2016 Small Business Marketing Trends Report.)

 Are your current marketing efforts effective?

48.5% | No
37.6% | Yes
13.9% | I don’t know

SmallBusiness.com Observation: If your response is, “I don’t know,” chances are your current efforts aren’t effective. Thus, only 37 percent of the respondents believe their current efforts are effective.

 Who manages your marketing?

46.8% | I do (the owner)
23.5% | Someone on my team does
17.3% | We do some in house and contract the rest
6.5% | I don’t know
6.0% | A contractor, agency or third party

 What kind of marketing channels do you currently use?

71.6% | Company website
43.3% | Digital advertising and social media
40.1% | Email marketing
29.9% | Print advertising and direct mail
26.4% | Landing pages or purpose-specific web pages
22.0% | Telemarketing and in-person marketing
13.3% | None of the above

SmallBusiness.com Observation: A respondent could choose more than one channel, but it’s insightful to see how many said their website is their primary channel of marketing. They realize that Facebook or Twitter or traditional forms of marketing should be secondary to the direct-to-customer opportunity that comes with creating your own place on the web.

 What kind of content does your company create to help get customers?

57.8% | Posts on social media
42.6% | Email marketing
36.4% | Publish blog posts or articles
27.8% | Create other kinds of content
22.6% | Don’t create content in order to get customers
19.9% | Send direct mail (print-based direct marketing)
16% | Offer downloadable content on web pages (e.g. white papers, ebooks)

SmallBusiness.com Observation: One thing this question reveals is how broad the term “content marketing” is being applied by small business owners. Almost 58 percent consider posts (and tweets, we’re assuming) on social media sites are “content.” Most “content marketing experts” define social media marketing as being something different than content marketing.

 What do you use to store contact information for your leads and customers and follow up with them?

42.4% | Contacts feature of business email service (like Gmail or Outlook)
24.0% | Customer relationship management (CRM) tool
20.6% | Don’t keep track of this kind of information
19.4% | Email marketing service (like MailChimp, Emma)
16.4% | Use a different kind of system

SmallBusiness.com Observation: The need obviously exists and there are plenty of platforms that would help small businesses. Helping small business see beyond the tools and helping them reap the benefits is a great opportunity for the platform companies.

 Do you have an email list that prospective customers can subscribe to (or “opt into”)?

45.9% | Yes
45.4% | No
8.7% | I don’t know

If you are planning to use digital marketing in your business in 2016, what will be your primary goals?

51.3% | Driving sales
48.4% | Building brand awareness or conveying information
34.1% | Collecting leads
30.0% | Retaining customers
27.5% | Running promotions
21.8% | I won’t be using digital marketing in 2016
15.7% | Gaining efficiency with marketing automation

 In 2016, which marketing channels (if any) do you expect to budget more for?

51.0% | My website
51.1% | Digital advertising and social media
25.4% | Email marketing
23.4% | Print advertising and direct mail
21.9% | Landing pages or purpose-specific web pages
13.6% | Telemarketing and in-person marketing
19.2% | None of the above

 Of the following options, what is the biggest challenge you’ll face in your digital marketing in 2016?

19.6% | Turning leads into customers
17.9% | Generating web traffic
17.9% | Finding time/resources for digital marketing
17.4% | Turning web traffic into leads
17.3% | I won’t be using digital marketing in 2016
9.9% | Retaining customers long-term

 

Shared by Rex Hammock

SmallBusiness.com Staff

Rex Hammock is founder and head-helper of SmallBusiness.com. He is founder/CEO of Hammock Inc. (Hammock.com), a leading customer content and media company. His popular blog, RexBlog, was started in 1999 and you can follow him on Twitter at his one-letter username, @R.
Thanks,
SmallBusiness.com
 http://smallbusiness.com/digital-marketing/small-business-digital-marketing-overload/

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More than Social Media Marketing

More than Social Media Marketing

Many Streams has added a stream, hence the name. A Many Streams client gets more than just social media marketing when they contract with Many Streams, they get outside of the box thinking that can help improve the business as a whole.

Recently Many Streams began booking musical acts for a client. Since July 1 the Boho Cafe has been open two nights a week with live music! Boho @ Night is raising awareness of the Boho Cafe in general, as well as providing great food and music. Sales during the day are up and the number of people coming in for live music and a bite to eat is steadily rising. Nothing better than sitting down to a meal and listing to live bluegrass, folk and Americana. The first open mic night at the Boho had the highest amount of participants the Open Mic night guy had ever seen for an opening night! Many Streams also books one to two clients a month for a much bigger venue that Boho Cafe has access to, the Junction & Vermont rooms in the Historic Hotel Coolidge. Holding over 150 people these event spaces are the perfect location for bands that get people on the dance floor.

Many Streams promotes the music nights to over 30 Facebook pages, the local Listserves, the DailyUV, local newspapers and a 20 k plus email blast to people who are interested in live music in the Upper Valley. Many Streams also designs posters for the musical acts that don’t have their own, these posters are then resized for use as event cover photos, Facebook and Instagram posts. Many Streams then markets the heck out of the night on social media; designing Facebook events pages, posting info about and videos of the musician(s), posting to the clients Instagram regarding the music and doing Facebook Live from the venue. Many Streams also works closely with the client on the amount of money to spend on Facebook and Instagram ads and Facebook Post Boosts and then designs them.

Since starting this new “stream” Many Streams has received a minimum of 5 messages a week from bands who want to play in one space or the other! We are currently booking into November in the Cafe space! The large space has a band from Maine TCFB a Funk Dance Band and The Shana Stack Band coming up… many others are in the pipeline. A Halloween bash with The Conniption Fits is the planning stages as is a New Years Eve Bash that will be a full package of dinner, dancing, champaign toast and a hotel room with breakfast.

Don’t just hire any social media marketing company, hire one with Many Streams!

11 Reasons Why Social Media is a Bridge to More Customers

11 Reasons Why Social Media is a Bridge to More Customers

11 Reasons Why Social Media is a Bridge

to More Customers

  1. Branding – Create a recognizable identity for your product or service. This is extremely important for a small business.
  2. Create a buzz – Get the word out about your products and services in a way that promotes online conversation.
  3. Online reputation management – Find out what other people and sites are saying about your name, company, or brand online – and fix any problems, if need be.
  4. Word of mouth – Customers need to trust before purchasing – people trust their friends and loved ones more than anyone else. So, if they hear from someone trustworthy about your product, chances are higher that they’ll buy. Use virtual word of mouth.
  5. Build relationships and become more personal – Use a variety of social media, and you’ll build relationships with customers and potential customers. Trust comes through honesty and sincerity.
  6. Small businesses can compete with the large companies – Level the playing field.
  7. Helps with search engines – Like I mentioned above, social media helps you move up in the search engines because of links. Many social news sites and social networking sites have “do follow” links in their profile pages.
  8. Much cheaper than traditional marketing and advertising – Social media marketing shouldn’t cost a small business nearly as much as traditional advertising. And, if you do it yourself, it might not cost a dime. However, it will cost you time.  Depending how much your time is worth, it might be worthwhile to hire someone to help with the social media marketing. But, all in all, social media marketing is just a fraction of the cost of traditional marketing and advertising.
  9. Your company is more accessible – An accessible company means a more trustworthy company.
  10. Provides another way for potential customers to find you – If you’re not high enough in the search engines for potential customers to find you, they can still find you through social media.  So, even if you’re not on the front page of Google, it doesn’t mean you can’t receive traffic. Social Media has the potential to send you TONS of traffic – when done properly.
  11. Show Your Stuff – Universal Search is pretty new. Google used to only list links on their main page. Now you can list on social media and that will come up in the searches.