It’s true, there really are only 4 steps to any social media marketing strategy, and this info graphic lays them out quite neatly. There is a lot behind these 4 steps that need to be kept in the fore front of your planning. The demographics of your customers (the folks you are trying to reach) is key! How old are they, their gender, and where do they live are just three drops in the bucket of the demographics that you need to know and be aware of when designing your social media marketing strategy.
How do you decide if your the right person to write the social media marketing plan for your small business? Ask your self the following questions:
- Do I have a strong working knowledge of social media platforms?
- Do I understand what each platform can do for my business, or which ones I should be using?
- Do I have the time & the skills to write the plan?
Time is something most small business owners don’t have a lot of! Every extra task adds up, especially if it is a task you haven’t done before. Hiring a social media marketing consultant to design your social media marketing strategy, with some input from your self, will save you time that you can use for the day to day running of your small business.